Email marketing that actually gets opened and acted on.
Email has an average ROI of £42 for every £1 spent. Most businesses squander that by sending generic newsletters nobody reads. I set up and manage email programmes that are relevant, well-timed and designed to drive revenue.
Is your email marketing generating revenue or just using up a subscription?
Most small business email marketing fails for the same reasons: no segmentation, no automation, no clear goal per email, and a list that has never been cleaned. The result is low open rates, high unsubscribes and a platform you are paying for but not benefiting from.
Email marketing strategy, setup and management.
I plan, set up and manage email marketing programmes on Klaviyo, Mailchimp and HubSpot. Strategy first, then execution. Every campaign and every automation is built around a clear commercial goal.
I have managed email marketing at enterprise level, including complex HubSpot nurture sequences, campaign tracking and list hygiene across large databases. The same discipline goes into every client engagement.
Everything included:
- Platform setup and domain authentication
- List segmentation and hygiene
- Welcome and onboarding automation
- Abandoned cart or enquiry sequences
- Post-purchase or post-service follow-up
- Win-back and re-engagement campaigns
- Monthly newsletter strategy and copywriting
- A/B testing and performance optimisation
- Deliverability monitoring and improvement
- Reporting: opens, clicks, conversions, revenue
- Integration with CRM and ecommerce platforms
- GDPR-compliant list management
An email programme that earns revenue consistently. Automated sequences that convert new subscribers and lapsed customers. Campaigns that get opened, clicked and acted upon.
How I set up and manage email marketing.
Audit and strategy
Review of your current platform, list health, open rates, automation gaps and competitor email activity. A clear strategy for the next 6 months: what to send, when, to whom and why.
Technical setup
Domain authentication (DKIM, SPF, DMARC), list import and cleaning, segmentation setup, unsubscribe and preference centre configuration. Getting the foundations right is what prevents emails ending up in spam.
Automation build
Welcome series, onboarding sequences, abandoned behaviour triggers and any other automations. Built, tested and reviewed before activating.
Campaign calendar
Monthly broadcast calendar planned in advance. Subject lines, content, segments and send times all planned before the month starts. No scrambling for content the day before a send.
Optimisation and reporting
Monthly review of performance data. What is working, what is not, what to test next. A/B tests built into the programme so we are always learning.
What clients say.
"Searching for website designers gave us a long list to choose from, but we're so glad we found Richard at Harrison Mann. He's been incredibly helpful with digital marketing advice and support, and thanks to him, we've now got a solid plan in place to boost footfall at both of our salons."
"We wanted more control over our website, as we'd been relying on another agency to make updates. Being able to change content ourselves quickly was important, and the custom WordPress website now lets us do just that. The new site has already helped boost our sales."
"After opening our new flooring showroom, I knew we needed a strong online presence. Finding the right website designer in Bradford made all the difference. We now have a great site that shows up locally for the keywords our customers are searching. It's the little percentage improvements that the team have really helped us with, we're already seeing more people coming through the doors."
Frequently asked questions.
Ready to talk about email marketing?
Tell me about your current setup, your list size and your goals. I will come back with an honest recommendation.