Honest, practical advice.
Plain-English guides on websites, SEO and marketing, written to genuinely help, whether you hire me or not.
The small business digital marketing playbook
A practical, no-jargon plan for marketing a small business online, how the pieces fit together and where to start.
Read the guidePay monthly vs one-off websites: which is right for you?
Spread the cost or own it outright? An honest comparison of pay-monthly and one-off websites to help you decide.
Read the guideWebsite maintenance: what it involves and why it matters
A website is not "build it and forget it". Here is what proper maintenance involves and what happens when you skip it.
Read the guideGEO: how to get your business cited by ChatGPT and AI search
AI assistants now answer questions Google used to. Generative Engine Optimisation (GEO) is how you get found and cited by them.
Read the guideWooCommerce vs Shopify: which is right for your UK store?
Both are excellent ways to sell online, but they suit different businesses. An honest comparison to help you choose.
Read the guideGoogle Ads vs SEO: which should you invest in?
Paid ads or organic search? The honest answer is it depends, and often the smart move is both. Here is how to decide.
Read the guideHow much does SEO cost in the UK?
A straight, honest breakdown of UK SEO pricing in 2026, what affects it, what you should get, and how to spot poor value.
Read the guideGoogle Business Profile: the complete optimisation guide
Your Google Business Profile is the single most important local SEO asset. Here is how to set it up and optimise every part of it.
Read the guideHow to move your website without losing Google rankings
Redesigns and migrations are where rankings get lost. This step-by-step guide shows you how to move safely and keep your traffic.
Read the guideWhy backing up your WordPress site is so important
A backup is the cheapest insurance your website will ever have. Here is why every WordPress site needs one, and how to do it properly.
Read the guide13 steps to a secure WordPress website
WordPress powers a huge share of the web, which makes it a target. These practical steps keep your site, and your customers, safe.
Read the guideThe ultimate guide to successful business blogging
Done right, a blog builds trust, brings in traffic and answers the questions your customers are already asking. Here is how to do it well.
Read the guideHow to choose a web design agency you can trust
Hiring the right partner makes all the difference. Here is what to look for, what to ask, and the red flags to avoid.
Read the guideHow much should a small business website cost?
From £40 a month to bespoke builds, here is an honest breakdown of what you get at each price point.
Read the guideWhy a fast website wins more customers
Speed is not a technical nicety, it is a business advantage. Slow sites lose customers and rankings.
Read the guideThe local SEO guide for UK small businesses
Local SEO is one of the highest-return investments a small business can make. Here is a practical, no-fluff guide to getting found in your area.
Read the guideWordPress vs Shopify: which is right for your business?
Both are excellent platforms. But they suit very different businesses and goals. Here is how to choose without regret.
Read the guideHow to get more leads from your website
Most business websites generate far fewer enquiries than they could. These practical changes can double your lead rate without rebuilding from scratch.
Read the guideGoogle Ads for small businesses: a practical guide
Google Ads can be the fastest route to qualified leads, or the fastest way to burn budget. Here is how to make it work.
Read the guideDigital Marketing for Dentists
A practical guide to digital marketing for dental practices: local SEO, Google Business Profile, your website, Google Ads and reviews.
Read the guideDigital Marketing for Solicitors and Law Firms
A practical guide to digital marketing for solicitors and law firms: practice-area SEO, local visibility, Google Ads and trust signals.
Read the guideDigital Marketing for Plumbers, Electricians and Trades
A practical guide to digital marketing for tradespeople: dominating local and near me search, Google Business Profile, reviews and Local Services Ads.
Read the guideDigital Marketing for Estate Agents
A practical guide to digital marketing for estate agents: winning valuations and instructions, local SEO, area-guide content and online valuation tools.
Read the guideDigital Marketing for Accountants
A practical guide to digital marketing for accountants: niche specialisms, local SEO, seasonal content around tax deadlines and the credibility signals that win recurring clients.
Read the guide
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