Landing pages built to convert, not just look good.
A landing page has one job: turn a visitor into a lead. Most fail because they try to do too much. I design and build focused, fast-loading landing pages that get out of the way and make it effortless to take the next step.
Is your paid traffic landing on the wrong page?
Sending Google Ads traffic to your homepage is one of the most common and costly mistakes in paid advertising. Your homepage has too many options, too many distractions, and no single focus. A dedicated landing page matched to the search intent of your ad converts dramatically better.
Landing pages designed around a single conversion goal.
Every landing page I build is designed around one goal: getting the visitor to take a specific action. Request a quote. Book a call. Download a guide. Sign up. Everything on the page serves that single purpose and nothing else.
I bring conversion rate optimisation thinking from enterprise-level campaign work. I know what makes people click and what makes them leave. Clean layouts, social proof in the right places, fast load times, and calls to action that are impossible to miss.
Everything included:
- Single-focus page design
- Conversion-optimised layout
- Mobile-first, sub-2-second build
- Headline and copy optimisation
- Social proof placement (reviews, logos, stats)
- Clear, prominent call to action
- Contact form or click-to-call integration
- Google Analytics event tracking
- A/B testing setup (on request)
- Google Ads Quality Score optimisation
- Thank you page design
- SEO-friendly if used for organic traffic
A landing page that converts a significantly higher proportion of visitors into leads. Lower Google Ads cost per click through improved Quality Scores. Clear conversion data to prove what is working.
How I build a landing page.
Goal and audience
What is the single action you want the visitor to take? Who are they, what did they search for, and what are they hoping to find? The answers to these questions determine every design decision.
Competitor research
I look at what your competitors are doing on their landing pages. What are they getting right? Where are the gaps? This shapes where we can differentiate and win.
Copy and layout
I write or shape the copy and plan the layout: headline, subheading, benefits, proof, call to action. The hierarchy of information is critical, people scan, not read.
Design and build
Custom page design optimised for conversion. Fast load time. Mobile-first. Form and tracking set up and tested before launch.
Tracking and reporting
Google Analytics events set up for every conversion. Google Ads conversion tracking connected. You can see exactly how many people completed the goal and what it cost.
What clients say.
"Searching for website designers gave us a long list to choose from, but we're so glad we found Richard at Harrison Mann. He's been incredibly helpful with digital marketing advice and support, and thanks to him, we've now got a solid plan in place to boost footfall at both of our salons."
"We wanted more control over our website, as we'd been relying on another agency to make updates. Being able to change content ourselves quickly was important, and the custom WordPress website now lets us do just that. The new site has already helped boost our sales."
"After opening our new flooring showroom, I knew we needed a strong online presence. Finding the right website designer in Bradford made all the difference. We now have a great site that shows up locally for the keywords our customers are searching. It's the little percentage improvements that the team have really helped us with, we're already seeing more people coming through the doors."
Frequently asked questions.
Ready to talk about landing pages?
Tell me about your campaign, your target audience and the action you want visitors to take. I will come back with a clear proposal.