4x

higher conversion rate on LinkedIn for B2B vs other social platforms

80%

of B2B leads from social media come from LinkedIn

£400

starting LinkedIn Ads management fee

£2bn+

scale of employer where I manage LinkedIn Ads daily

The challenge

Is your B2B marketing reaching the right people?

Most B2B businesses rely on referrals, cold outreach and Google Ads to generate pipeline. All three have significant limitations. LinkedIn is the only channel where you can reach a CFO at a 200-person manufacturing company, a procurement manager at an NHS trust, or an IT director at a specific type of business, by name if needed.

xRelying entirely on referrals with no predictable pipeline

xGoogle Ads reaching a broad audience, not specific decision-makers

xLinkedIn company page with no paid activity and minimal organic reach

xCold outreach burning bridges without a warm content relationship

xNo brand presence on the platform where your buyers spend time

xTried LinkedIn Ads once, overspent and saw no return because the targeting was wrong

What I offer

LinkedIn Ads strategy and management for B2B businesses.

I manage LinkedIn Ads at enterprise level for a major UK IT solutions and services provider, running campaigns targeting IT directors, procurement managers and C-suite decision-makers across multiple sectors. That targeting precision and campaign discipline goes into every Harrison Mann LinkedIn engagement.

LinkedIn Ads are expensive compared to Google Ads on a cost-per-click basis. The difference is quality: you are paying to reach a specific person in a specific role at a specific type of company, not a broad audience who might be relevant.

Everything included:

Campaign strategy and audience planning
LinkedIn Campaign Manager setup
Sponsored content and message ads
Lead gen form configuration
Audience targeting by job title, company, industry, seniority
Retargeting website visitors on LinkedIn
Creative copy and ad design
Conversion tracking setup
A/B testing of audiences and creatives
Monthly performance reporting
Integration with CRM and HubSpot
Organic page content strategy (optional)

Book a free 15-minute call See all pricing

The outcome

Consistent visibility with the exact decision-makers who can buy from you. A pipeline of leads that would not have found you through search. Brand recognition in your target market built over time.

Starting from

£400/month

LinkedIn Ads management from £400/month plus your ad spend (minimum £500/month recommended for meaningful results). Campaign strategy and setup: £500 one-off. Combined Google Ads and LinkedIn packages available.

Book a free 15-minute call

See all pricing

Richard BarkerDigital Marketing Consultant

How it works

How I set up and manage LinkedIn campaigns.

01

Audience definition

Who exactly are you trying to reach? Job titles, seniority levels, company sizes, industries, geographies. The precision of LinkedIn targeting is only valuable if the audience is correctly defined from the start.

02

Campaign strategy

What do you want the audience to do? Download a guide, request a demo, visit a landing page, watch a video? The objective determines the campaign format, the creative and the budget required.

03

Creative and copy

Ad creative and copy written and designed for LinkedIn. LinkedIn users are professionals who will ignore anything that looks like a generic ad. The creative needs to be relevant, specific and immediately valuable to the audience.

04

Launch and monitor

Campaigns launched with conservative initial budgets to gather data. Daily monitoring in the first two weeks to identify what is resonating and what is not.

05

Optimisation and reporting

Monthly review of performance: cost per click, cost per lead, audience performance, creative performance. Campaigns refined based on data, not guesswork.

Kind words

What clients say.

"Searching for website designers gave us a long list to choose from, but we're so glad we found Richard at Harrison Mann. He's been incredibly helpful with digital marketing advice and support, and thanks to him, we've now got a solid plan in place to boost footfall at both of our salons."

Adrian De LucaMarios Hairdressing

"We wanted more control over our website, as we'd been relying on another agency to make updates. Being able to change content ourselves quickly was important, and the custom WordPress website now lets us do just that. The new site has already helped boost our sales."

Lynne StutterheimWeavabel

"After opening our new flooring showroom, I knew we needed a strong online presence. Finding the right website designer in Bradford made all the difference. We now have a great site that shows up locally for the keywords our customers are searching. It's the little percentage improvements that the team have really helped us with, we're already seeing more people coming through the doors."

Ben ParrBenjamin James Flooring

Good to know

Frequently asked questions.

For B2B businesses selling to specific roles or industries, yes. For consumer businesses or those with very low margins, usually no. The key is whether your target audience is on LinkedIn and whether the value of a converted lead justifies the higher cost per click. I will tell you honestly whether it makes sense for your business before you spend a penny.

LinkedIn Ads have a minimum bid of around £2 per click in most B2B sectors, and effective CPCs often run £5 to £15. A minimum monthly ad spend of £500 is needed to gather meaningful data. For most B2B businesses, £1,000 to £2,000 per month in ad spend produces a positive ROI on quality leads.

Yes. Running both platforms together is often the most effective B2B approach: Google captures people actively searching, LinkedIn builds awareness and reaches decision-makers before they search. I manage both and can report on them together.

Specific, relevant, professional content. Case studies, specific statistics, role-relevant guides and event invitations consistently outperform generic brand messaging. The audience is busy professionals who will only engage if the content is immediately relevant to their specific role.

Yes. Organic LinkedIn content strategy, personal profile optimisation for Richard and advice on company page content are available alongside paid management. Organic and paid together produce significantly better results than either alone.

Ready to talk about LinkedIn marketing?

Tell me about your target audience, your sector and your goals. I will come back with an honest view of what LinkedIn can do for your business.

richard@harrisonmann.co.ukI read every message

Usually a same-day replyMonday to Friday

Based in Tameside, Greater ManchesterWorking across the UK

Richard BarkerDigital Marketing Consultant. 20+ years experience.

LinkedIn advertising that reaches the right decision-makers.