A logo that earns trust before you say a word.
Customers form an impression of your business in seconds. A well-designed logo communicates credibility, professionalism and personality before a single conversation. A poor one communicates the opposite.
Does your logo let your business down?
Your logo is the most visible asset your business has. It appears on your website, your business cards, your vehicles, your email signature, your proposals and your social media. If it looks wrong, everything it touches looks wrong.
Considered logo design built around your business.
I design logos for small and growing businesses that want to look established and credible. Not generic marks or template icons. Considered design built around your market, your customers and the impression you need to make.
Every logo project includes the full brand system: colour palette, typography, usage guidelines and every file format you will ever need. Nothing is held back or charged as an extra.
Everything included:
- 2 to 3 distinct logo concepts
- Your chosen concept fully developed
- 2 rounds of revisions
- Primary, secondary and icon-only versions
- Dark and light colourway versions
- Colour and mono versions
- Full file delivery (AI, EPS, SVG, PNG, PDF, JPEG)
- Brand colour palette (hex, RGB, CMYK, Pantone)
- Typography pairing recommendation
- Brand guidelines document
- Social media profile crops
- Full copyright transfer on completion
A professional logo and brand system that looks credible in any context, on screen, in print, at any size, with every file format you will ever need and full copyright ownership.
How I design a logo.
A clear process from first conversation to completion. No mystery, no surprises.
Brand discovery
I ask about your business, your target customers, your competitors and the impression you want to create. A logo for a law firm needs to communicate differently to one for a food business. Understanding your market comes before any design work.
Research and concept development
I research your sector and competitors, then develop 2 to 3 logo concepts, each taking a genuinely different creative direction. Not variations on one idea. Each concept is fully considered and presented with context.
Concept presentation and feedback
I present the concepts with rationale, not just images. You choose a direction to develop. If nothing feels right, I talk through why and develop a new direction. I do not rush you to a decision.
Development and refinement
The chosen concept is refined in detail, proportions, spacing, colour, weight. Two rounds of revisions are included. Most logos are finalised within these. If more are needed, I will discuss options with you.
Brand system
The approved logo is developed into a full brand system: primary and secondary colourways, icon version, typography pairing, usage dos and donts. Everything needed for consistent, professional communication.
File delivery
Complete file package in every format. AI and EPS source files for printers and designers. SVG for websites. PNG with transparent background. PDF. JPEG. All versions (dark, light, colour, mono) clearly labelled and ready to use.
What clients say.
"Searching for website designers gave us a long list to choose from, but we're so glad we found Richard at Harrison Mann. He's been incredibly helpful with digital marketing advice and support, and thanks to him, we've now got a solid plan in place to boost footfall at both of our salons."
"We wanted more control over our website, as we'd been relying on another agency to make updates. Being able to change content ourselves quickly was important, and the custom WordPress website now lets us do just that. The new site has already helped boost our sales."
"After opening our new flooring showroom, I knew we needed a strong online presence. Finding the right website designer in Bradford made all the difference. We now have a great site that shows up locally for the keywords our customers are searching. It's the little percentage improvements that the team have really helped us with, we're already seeing more people coming through the doors."
Honest answers about logo design.
No jargon, no overselling. Here is what the process looks like in practice.
You can. For some businesses, that is the right call. But if you are investing in marketing, a website or client relationships, your brand is working constantly on your behalf. A considered logo designed around your specific market does a job a generic icon cannot.
2 to 3 fully developed concepts, each a genuinely different creative direction. I do not show 10 options, each concept represents real thinking and real work. You choose one to develop further.
We talk through what is and is not working, I refine the brief and develop a new direction. It has happened occasionally in 20 years. I do not abandon clients if the first round misses.
Logo only: 1 to 2 weeks from brief approval. Full brand identity with guidelines and stationery: 2 to 4 weeks. The main variable is how quickly you review and respond to concepts.
Frequently asked questions.
Ready to talk about your logo?
Tell me about your business, your market and the impression you want to make. I will come back with initial thoughts and a clear quote.