Your results
Assumes your conversion rate stays the same as you scale traffic. In practice, improving the site's conversion rate means you need fewer visitors to reach the same target.
Improve your conversion rateFrequently asked questions
What is a good conversion rate?
There is no single answer. For a local service business attracting targeted enquiries, 3 to 5% is a strong result. For a general-purpose website with mixed traffic, 1 to 2% is more typical. Ecommerce rates vary from under 0.5% for low-intent browse traffic to over 5% for highly targeted, returning buyers. The most useful benchmark is your own conversion rate over time, improved incrementally.
How do you improve conversion rate?
The most effective changes depend on what is causing visitors not to convert. Common improvements include clearer calls to action, faster page load times, stronger social proof such as reviews and case studies, reducing form friction, improving the match between what your ad or search result promises and what the page delivers, and fixing the mobile experience. A site audit or heatmap analysis will show you where visitors are dropping off.
What counts as a conversion?
A conversion is any action you want a visitor to take: completing a contact form, making a purchase, signing up to a list, booking a call, downloading a resource. The conversion rate is always specific to the goal you are tracking. You can have different conversion rates for different goals on the same page, and improving one does not necessarily improve another.
Ready to convert more of your existing traffic?
A focused website improvement often delivers more than doubling your ad spend. Tell me about your current site and goals.