Monthly gap
Illustrative. Conversion gains vary by site, offer and audience, but the point stands: small conversion improvements compound into real money.
Stop losing leadsFrequently asked questions
What is a good website conversion rate?
It depends heavily on the type of site and traffic source. For a local service business with targeted organic or PPC traffic, 3 to 5% is achievable. For a general informational site with mixed traffic, 1 to 2% is more typical. Ecommerce conversion rates vary from under 1% to over 5% depending on the product and market. The most useful comparison is against your own past performance, not an industry average.
Why is my website not converting?
The most common reasons are slow page speed, unclear calls to action, lack of trust signals such as reviews or credentials, a mismatch between what the ad or search result promised and what the page delivers, and a poor mobile experience. Often several of these combine. A website audit can identify the specific blockers on your site rather than guessing.
How much is poor conversion costing me?
Use the figures from your own analytics. If your site gets 2,000 visitors a month and converts at 1%, that is 20 enquiries. If improving the site lifts conversion to 3%, that is 60 enquiries from the same traffic. The value of those extra 40 enquiries depends on your close rate and average customer value. The calculator above makes this concrete with your own numbers.
Stop losing leads from the traffic you already have
A focused website improvement, better landing pages or clearer calls to action can lift conversion without spending more on traffic. Tell me about your site.